Why industry is going green on the quiet

Secret sustainability is on the rise, with companies loath to talk about their ecological credentials. Why? Theres a factory in Asia that uses only a single litre of water to make a pair of jeans. Thats 346 litres less than its jeans in 2015. Wouldnt you love to buy your jeans from this amazingly innovative factory? Me too, but I dont even know what its called. The manufacturer in question does not want to tell anyone about its groundbreaking water-conserving techniques not even the companies it supplies. It is one of many practising secret sustainability, whereby innovations are silently enacted and kept from the rest of the industry. This phenomenon is not limited to the clothing industry. The UK organic …