Handling a crisis is always hard. Here’s how companies can do better

(CNN)Anyone running a business should be prepared to manage a real crisis at some point. Plan ahead with a crisis team and rehearse the protocols in place. The CEO is not always the best person to lead the team or be the public face of a crisis. Not telling the truth is one of the worst mistakes a company can make. It’s hard to predict when a crisis may strike or how it will come about.It may stemfrom human error, negligence, a bad actor or Mother Nature. And it can take many forms:health and safety issues, fraud, sexual harassment, racism, financial cover-ups, environmental disaster, data breaches, a viral video of an employee mistreating a customer … the list goes on. …