Supermarket health claims ‘confusing’

Image caption Supermarkets routinely brand vegan products as “healthier”

Products high in salt and saturated fats are being marketed as healthy by leading supermarkets, BBC Radio 5 Live Investigates has found.

The British Dietetic Association said stores including Tesco, Morrisons and Sainsbury’s were being “unhelpful” and “confusing” customers.

The Royal Society for Public Health called for an independent supermarket regulator.


Recommended PRODUCTS
  • Step-by-step to go from beginner to professional judgement recovery status.
  • Get this guide and start enjoying every meal and every moment of your life.
  • It is a complete guide on going back to ancestral eating without spending a fortune on your food.
  • Get A Massive Gold-Mine Of Wisdom On Aikido and Health To Quickly Boost Your Power And Skill.
  • A Total Of 889 Health Plr Articles For 5 Hot Health Niche Market Categories.
  • Live a healthier, more active life with a simple but revolutionary 7-day program
  • This ebook gives all the techniques for attaining and maintaining that body mind soul harmony for true health and happiness.
  • Stop Tooth Decay, Gum Disease, And More Starting TODAY...
  • Find Out How This Simple Universal Power Can Help You Manifest More Money And Better Health.
  • Free lessons on meditation techniques and yoga will teach you how to meditate.
  • Discovering your path to health, wellness and longevity.
  • Learn the secrets of Siamese stress, before it negatively affects your cat health.
  • Learn how to pole dance from home with amber's pole dancing course.
  • If You Need A Professional To Guide You With A Healthy Diet, Join Cat's Diabetes Membership
  • Learn how you can easily create mobile apps to generate passive income.
  • A simple, step-by-step guide to maximize your anthurium plant's health and flowers.
  • Teaches you how to realize your fat loss goals one meal at a time.
  • Clickbank Ads
     

    Supermarkets said they were committed to “promoting healthy eating”.

    BBC researchers visited the top five supermarkets in the UK and found Sainsbury’s, Morrisons and Tesco were stocking products high in salt and saturated fat in sections marked “healthier choices” and “healthy and diet meals”.

    Morrisons’ “healthier choices” section contained a vegetarian steak slice with almost 10g of saturated fat – nearly half of the recommended maximum daily amount.

    ‘Shocked’

    The supermarket said the item “provides customers with a red-meat free alternative”.

    Sainsbury’s edamame, coconut and lemongrass falafel contained more than 6g of saturated fat per half pack – around a third of the recommended maximum daily amount – and was located in their “healthier choices” section.

    In Tesco’s “healthy and diet meals” section, a “lamb hotpot” contained 8.5g of saturated fat, 45% of the recommended maximum daily amount.

    Registered nutritionist Charlotte Stirling-Reed said she was “quite shocked” at some of the items being marketed as ‘healthier choices’.

    She said: “I’m not saying there’s anything wrong with eating them or consuming them in moderation – but telling consumers these are healthier options is a bit misleading.”

    Image caption Nutritionist Charlotte Stirling-Reed said the ‘healthier choices’ sections of supermarkets are misleading

    The Royal Society for Public Health (RSPH) said many products are being identified as “healthy” because they are vegetarian, vegan, free from certain ingredients, or have fewer calories.

    But, it said, many have high levels of fat, salt or sugar, and are highly processed.

    ‘Duty of care’

    “Supermarkets should be transparent about how they classify foods, and provide clear information about products,” the RSPH added.

    “There must be incentives and penalties for presenting clear and accurate information.

    “Perhaps there is potential to have an independent supermarket regulator. It is important that the good work done so far on labelling is not undermined.”

    A British Dietetic Association (BDA) spokesperson said supermarkets had a “duty of care” to their customers.

    “It is unhelpful and confusing to the consumer, and supermarkets should avoid doing this,” they added.

    “They should be promoting and educating people to buy foods that actually are healthy – not just marketed as being so.”

    Image caption Trading standards representatives said they would be speaking to supermarkets

    Morrisons’ own brand lentil hotpot contained almost a third of the recommended maximum daily amount of salt – almost 2g – but was stocked in the “healthier choices” section.

    Smoked meat substitute slices marketed as healthy in Sainsbury’s contained almost two grams of salt per four slices, making them more salty than seawater.

    Action on Salt, which campaigns for a reduction in the consumption of salt, said it was very time-consuming for shoppers to check every label to find a healthier option.

    “Placing products in ‘healthier choice’ sections of supermarkets should ideally highlight products that are actually better for our health,” it said.

    “However, we’ve found that many of the vegetarian and vegan products in these sections of the supermarket can be high in salt, with some vegetarian burgers containing more salt than real beef burgers, meaning shoppers are being given a false sense of security.

    “Supermarkets should have stronger criteria in place for products allowed to be displayed in their ‘healthier choice’ sections.”

    Image caption Dietitians say the mislabelling of foods in supermarkets is confusing

    Council trading standards officers enforce food safety laws that cover health and nutrition claims in individual supermarkets.

    Hertfordshire and West Yorkshire trading standards services – the principal trading standards partners for Tesco and Morrisons – told BBC Radio 5 Live Investigates they will be making further enquiries with both supermarkets.

    Tesco said: “We are sorry that some of our products were mistakenly included under the ‘Healthy and Diet Meals’ sign and are rectifying this immediately.”

    It added that all nutritional information is clearly listed on packaging.

    Sainsbury’s said: “Our range of healthier meals are currently stocked alongside our vegetarian and plant-based options. In some cases our signs were not updated to reflect this and we are putting this right.”

    It said it was committed to helping customers live “healthier lives”.

    Morrisons said: “Our ‘Healthier Choices’ section provides customers with the option to buy an item that is healthier than a product that meets a similar need. A ‘Healthier Choices’ cheese will be substantially lower in fat than ones we sell elsewhere but might still carry a red traffic light label.”

    5 Live Investigates is on BBC Radio 5 Live, 24 February at 11:00 GMT – catch up on BBC Sounds

    Original Article : HERE ; This post was curated & posted using : RealSpecific

     


    RELATED PRODUCTS
  • This ebook gives all the techniques for attaining and maintaining that body mind soul harmony for true health and happiness.
  • Discovering your path to health, wellness and longevity.
  • Free lessons on meditation techniques and yoga will teach you how to meditate.
  • Stop Tooth Decay, Gum Disease, And More Starting TODAY...
  • Get this guide and start enjoying every meal and every moment of your life.
  • A Total Of 889 Health Plr Articles For 5 Hot Health Niche Market Categories.
  • It is a complete guide on going back to ancestral eating without spending a fortune on your food.
  • Live a healthier, more active life with a simple but revolutionary 7-day program
  • Find Out How This Simple Universal Power Can Help You Manifest More Money And Better Health.
  • Step-by-step to go from beginner to professional judgement recovery status.
  • Get A Massive Gold-Mine Of Wisdom On Aikido and Health To Quickly Boost Your Power And Skill.
  • Improve your health dramatically and reverse type 2 diabetes permanently in only several weeks.
  • Discover how to find and correct chakra imbalances and improve your quality of life.
  • This No.1 Survivalist's Field Reference Book Gives Away All The Survival Secrets.
  • Create your own Body Beyond Belief
  • Enter deep states of meditation easily. Listen to a free 10 min sample
  • Learn the secrets of turmeric that the medical industry doesn't want you to know about.
  • Clickbank Ads
     

    Thank you for taking the time to read our article.

    If you enjoyed our content, we'd really appreciate some "love" with a share or two.

    And ... Don't forget to have fun!

    Recommended

    Netpreneur Franchise System - OTO3 [Apprentice Program]

    Get The Intensive Netpreneur Wealth Apprentice Coaching Program For those who are ready to go from zero to high 5-figure income per month within a few weeks.

    Twitworkz Agency $1 trial (with Content Module)

    Twitworkz Following Builder is an amazing tool for auto-building your Twitter following. Agency license provides the ability to manage unlimited Twitter accounts and includes the tweet module and unlimited bandwidth usage.

    Leave a Reply